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How to Choose High-Impact Growth Experiments

How to Choose High-Impact Growth Experiments

You want to run some tests and you’ve got the buy-in to do so…now what? One of the most common  …

Author Alex Birkett
Growth & Conversion Optimization Professional
  • by in Growth
    Heap + Autopilot: It’s Never Been This Easy to Understand Your Entire Customer Journey

    Heap + Autopilot: It’s Never Been This Easy to Understand Your Entire Customer Journey

    You’ve got a heap of customer data in Autopilot. Behind the scenes we collect data about every customer engagement—emails clicked,  …

    Author Peter Sharkey
    Co-Founder and Chief Product Officer, Autopilot
  • by in Product & Updates
    How to Build and Manage a Growth Team

    How to Build and Manage a Growth Team

    While we may, at times, get caught up in shiny tactics, new technologies, and fleeting trends, what’s constant is that  …

    Author Alex Birkett
    Growth & Conversion Optimization Professional
  • by in Growth
    Autopilot Is Now a Segment Source. Here’s What You Can Do With It.

    Autopilot Is Now a Segment Source. Here’s What You Can Do With It.

    Thousands of Autopilot customers use email to engage with leads, prospects, and customers. Behind the scenes, our system collects data  …

    Author Brian Sun
    Senior Manager, Content Marketing, Autopilot
  • by in Product & Updates
    What to Do With All That Data? Introducing Activity Streams for Autopilot

    What to Do With All That Data? Introducing Activity Streams for Autopilot

    SaaS and cloud solutions have truly revolutionized how we run our businesses. We use apps like Salesforce to manage our  …

    Author Mike Sharkey
    Co-Founder & CEO, Autopilot
  • by in Product & Updates
    The Business Case for Running Growth Experiments

    The Business Case for Running Growth Experiments

    Why do we even need to run growth experiments? If we’re experienced marketers, shouldn’t we have some elevated skill, superior  …

    Author Alex Birkett
    Growth & Conversion Optimization Professional
  • by in Growth
    The 2017 Autopilot Blog Redesign: Why We Did It and What’s New

    The 2017 Autopilot Blog Redesign: Why We Did It and What’s New

    We launched Autopilot in March 2015. In preparation, we re-built the product from the ground up, introduced a whole new  …

    Author Brian Sun
    Senior Manager, Content Marketing, Autopilot
  • by in Product & Updates
    Is Marketing Automation Right For Your Brand?

    Is Marketing Automation Right For Your Brand?

    Marketing automation may sound hopelessly high tech and complicated, but it’s actually a simple concept: use software to engage with  …

    Author Jacqueline Kyo Thomas
    Writer & Content Strategist
  • by in Customer Experience, Tools
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