Getting Started with Marketing Automation
7 Steps to Getting Started with Marketing Automation

Marketing automation is still relatively new with only 4% of companies using marketing automation software. Even so, the category is growing like crazy because businesses are … Read More

Leading Nurturing Webinar
How To Turn Strangers Into Customers (Webinar Recap)

In today’s webinar Autopilot’s CMO Guy Marion, Director of Marketing Sander Zaydman, and CEO Mike Sharkey revealed 7 lead nurturing secrets to turn strangers into customers. … Read More

Proven Customer Journey Templates
4 Proven Customer Journey Templates That Do The Work For You

The most common questions we hear from people trying out marketing automation are “Where do I start?” and “How do I do this?” In the past, … Read More

25 Ready-To-Tweet Email Personalization Statistics
25 Ready-to-Tweet Email Personalization Statistics

Personalization is tailoring your marketing and content to the individual needs of every person based on their demographics, behavior, and engagement. Generalized one-size-fits-all messaging is not … Read More

Slack + Autopilot Integration
Rally Around Your Customers’ Experience with Slack + Autopilot

We’re excited to announce the Slack integration with Autopilot, which lets companies include automated Slack messages into their marketing and amass a searchable digest of customer … Read More

Blogging for Busy Small Business Owners
5 Steps to Blogging for Busy Business Owners

Research shows that small businesses with blogs generate 126% more leads. The hard part is actually doing the work of creating great content over time. Sadly, … Read More

3 Perfectly Timed Emails for Effective User Onboarding
3 Perfectly Timed Emails for Effective User Onboarding

It’s rare for prospective customers to buy immediately after first engaging a product. This is why many Software-as-a-Service (SaaS) companies, including us at Segment, offer a … Read More

The Remarkable Journey Contest
Announcing the 2015 Remarkable Customer Journey Contest

Calling all customer journey creators… Have you cracked the code on automated marketing and customer journeys? Is your new customer onboarding program driving results or saving … Read More

Hook Your Readers Instantly
5 Emails That Will Hook Your Readers Instantly

Whether you’re building an email list from scratch or sending campaigns all the time, we’re all keeping our eyes peeled for examples of high-value emails that … Read More

The Nurture Machine
7 Lead Nurturing Secrets To Turn Strangers Into Customers

B2B research consistently shows that 30-50% of leads are not ready to buy when they first inquire about your business, but about three quarters of these leads … Read More