Automate a Human Touch in Your Customer Journey
Marketing
3 Key Moments to Automate a Human Touch in Your Customer Journey

For all the work marketers put into identifying our customers’ jobs to be done, creating valuable content and building a scalable, automated marketing machine, the fact … Read More

Approach Your Data Like a Historian
Marketing
Approach Your Data Like a Historian

I’m a trained historian. I spent the better part of the past 10 years studying the past, collecting some graduate degrees, and thinking I wanted to … Read More

Keyword Research Tools
Marketing
The Keyword Research Tools You Need to Get the Job Done

Keyword research should be a staple in every marketer’s diet. Whether you’re a growth marketer in a brand new startup or a demand gen manager at … Read More

How to Actually Measure Your Marketing ROI
Marketing
How to Actually Measure Your Marketing ROI

“Can you tell me exactly how to measure my marketing ROI?” You have no idea how many times I’ve heard that question. In this post, I’ll … Read More

Transactional email best practices
Marketing
6 Tips for Crafting Better Transactional Emails

Today’s guest post is from Kurt Diver, an Enterprise Email Deliverability Analyst at SendGrid, where he specializes in deliverability and compliance. His primary goal is to keep SendGrid’s … Read More

Growth Marketing Lessons
Marketing
5 Growth Marketing Lessons That Work in Any Market

I’ve been doing growth marketing for over five years in various contexts, including a B2C mobile app with millions of end users to enterprise B2B software … Read More

Counterintuitive conversion hacks
Marketing
3 Counterintuitive Conversion Hacks (Without Running a Single A/B Test)

Most A/B tests fail. They’re loaded with bias. They take too long to complete. And there’s a huge opportunity cost associated with running them (especially when … Read More

Digging Into Lowe’s Personalized Marketing Campaign
Marketing
Digging Into Lowe’s Personalized Marketing Campaign

Personalized marketing is what consumers want. An Autopilot study found that 72% of people are frustrated with generic marketing that doesn’t relate to their interests or past … Read More

Crumpled up paper
Marketing
What I Wish I Knew When I Started A/B Testing

Running controlled experiments (A/B tests) is a core discipline of conversion rate optimization. If you’re running tests, that’s awesome. But you may be messing them up, … Read More

Repurposing content
Marketing
Turn This Into That: Repurposing Content to Multiply Your Traffic, Leads, and Sales

Content creation is hard work. Anyone who tells you otherwise is either lying, or hasn’t done it before. Researching, drafting, editing, designing, and publishing is a … Read More

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