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Is Marketing Automation Right For Your Brand?

Is Marketing Automation Right For Your Brand?

Marketing automation may sound hopelessly high tech and complicated, but it’s actually a simple concept: use software to engage with  …

Author Jacqueline Kyo Thomas
Writer & Content Strategist
  • by in Customer Experience,Tools
    Xplenty’s Event-Based Free Trial Journey

    Xplenty’s Event-Based Free Trial Journey

    Xplenty is a data delivery platform that allows organizations to easily integrate, transform and process data from all of their major  …

    Author Brian Sun
    Senior Manager, Content Marketing, Autopilot
  • by in Journeys
    How to Choose the Best Marketing Automation Software for Your Business

    How to Choose the Best Marketing Automation Software for Your Business

    It’s easy to get deep in the weeds trying to identify the best marketing automation (MA) software for your business,  …

    Author Megan Kratzman
    Lifecycle Marketing, FullContact
  • by in Tools
    How to Personalize Sales Emails at Scale

    How to Personalize Sales Emails at Scale

    Do you automate sales outreach at any point throughout the customer journey? Whether it’s following up after a contact request,  …

    Author Lauren Davis
    Demand Generation & Marketing Operations Consultant
  • by in Journeys,Nurture
    11 Winning Retention Tactics from 11 Remarkable Marketers

    11 Winning Retention Tactics from 11 Remarkable Marketers

    When it comes to customer retention, two key actions can make or break your business: 1. Facilitating undeniable customer impact  …

    Author Jes Kirkwood
    Content & Community Marketing Manager, Autopilot HQ
  • by in Customer Experience,Growth
    How Zapier’s Founders Built and Scaled a Remote-First Company

    How Zapier’s Founders Built and Scaled a Remote-First Company

    Zapier’s path to success didn’t start in the Valley with a bunch of successful former founders. It started at a  …

    Author Stacy Stinson
    by in Startups
    10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy

    10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy

    We all have THAT friend. The one who effortlessly charms new pals the moment they meet her. Who cracks jokes  …

    Author Lianna Patch
    Copy Director, SNAP Copy
  • by in Acquisition, Nurture
    Your Most Common Lead Nurturing Questions Answered

    Your Most Common Lead Nurturing Questions Answered

    Chances are, you’ve heard of lead nurturing before and you know that it’s important for converting prospects into customers. You understand  …

    Author Jacqueline Kyo Thomas
    Writer & Content Strategist
  • by in Nurture
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