Autopilot’s 1-Year Anniversary Party: Celebrating the Customer Journey
A year after launching Autopilot’s customer journey marketing platform in 2015, we returned to the Mars Bar in San Francisco’s SoMa district last week to celebrate a year’s worth of milestones and new relationships.
In the 15 months since launch, we’ve grown from zero to almost two thousand customers, significantly expanded Autopilot’s platform and integrations, and spread the Autopilot love with an office opening in Sydney, as well as workshops and meetups across three continents.
Catching up with 300 of our closest customers, friends, partners and investors means that plenty of signature “George” cocktails were downed and some got lucky at the craps and roulette tables while others cheered on the Golden State Warriors who stole the first game of the NBA finals.
So, why’s the Autopilot party growing? For one, consumers have become more discerning about which brands they use and refer. As our daily Facebook news feeds, Twitter streams, and online reviews show, consumers own a company’s online reputation.
This reality is driving companies to adopt a customer journey mindset. By focusing on delighting customers with personalized, remarkable experiences that satisfy their needs faster, companies are in turn fostering loyalty and positive word of mouth growth. It helps that easy-to-use tools like Autopilot have emerged to help deliver these experiences by automating email, postcards, SMS and in-app messages at key moments throughout the customer journey.
What was the talk at the party? Startup marketers and growth execs in the Silicon Valley tech world have a common obsession to learn (and share) strategies and tactics for driving growth through personalized content, wow product experiences, smart lifecycle nurturing, and human social engagement.
The Autopilot community is hungry for frameworks, tools, and hacks to create marketing journeys that don’t really feel like marketing. Look for more on this front – as we’re all motivated by a relentless quest to drive growth with a low cost per acquisition, high user retention, and online networks fueled by killer feature launches, rich content, and attention-grabbing videos.
As the evening wore on, the conversation became a little less cogent, a little more free flowing (as was the bar tab), but good times were abundant.
And the best part? This is still just the beginning. Ahead this month, you can learn about customer retention using automation at our first London workshop and meet us in Vancouver for this year’s Traction Conference, where our CEO Mike Sharkey will be speaking on creating earthquakes from basements.
Again, we’d like to thank you for flying with us on this journey. None of this would be happening without you, our customers, investors, partners, and friends.
Now, let’s get to the rest of those party pictures.
The entrance to Mars Bars. Time to party.
Hangin’ at the bar.
The team from Segment, also known as the night’s hub of
Making it rain…poker chips.
Can you roll lucky number 7?
All smiles. Check out George the Giraffe in her hand!
We were lucky to have two actors from Miami Vice join us for the celebration. All the way from 80’s.
Rockin’ the pink.
Smooching the night away.
It’s a Liz sandwich! Easily the happiest pic of the night.
The gals from Startup Socials.
For the win!
Jacko, Michelle, Hadley, and Christian.
The Captain closing the night with a speech.
What a night! There’s even more pics to check out on Facebook for you crazy pilots out there.
Thanks again to everyone who came out to celebrate our 1-year anniversary with us. Cheers, beers, and on to another year…