March 24, 2015
Measuring The Customer Journey To Drive 2x Growth (Webinar Recap)
Today, Autopilot CEO Michael Sharkey & GoodData CEO Roman Stanek shared insights into how marketing automation + big data analytics is creating new opportunities to drive leads, revenue, and optimize every touchpoint of the customer journey. This event reinforces the newly announced partnership between the companies, which delivers marketing automation powered by data insights to the masses.
Today’s discussion topics included:
How email marketing is shifting from batch and blast to personalized, automated marketing
Why the most successful companies take an agile approach to becoming more data-driven
How to create business value by tying marketing campaigns to revenue through closed loop reporting
Quick win examples that Autopilot and GoodData have taken to grow their own marketing funnel
The relationship between analytical and creative marketers
What Autopilot has to do with FICO credit scores
What the future holds for big data insights and marketing automation (hint: more data, more benchmarking, more actionable insight)
Click below to watch the webinar replay - how to measure your customer journey to drive 2x growth:
Tweetable takeaways
[tweetthis]At the end of the day, big data analytics often gives you more questions than answers.[/tweetthis]
[tweetthis]Focus on one key metric at each stage of the funnel through the customer journey.[/tweetthis]
[tweetthis]If you only measure the top of the marketing funnel, you’re not doing your job.[/tweetthis]
[tweetthis]Analytical and creative marketers both have a place on a marketing team.[/tweetthis]
What were your takeaways from the discussion? How are you using data to drive your customer growth? Please comment below.
