Getting Started with Marketing Automation (Webinar Recap)

Today, Autopilot CMO Guy Marion and Director of Marketing Sander Zaydman shared why and how to get started with marketing automation. If you are just starting to get your feet wet in marketing automation to turn strangers into leads and leads into customers, this webinar is perfect for you. Guy and Sander go into detail about the following topics:

The step-by-step process to getting started with marketing automation
How savvy marketers drive 2x the leads
What you need to do to engage leads who aren’t sales ready
How to kickstart your content machine
5 time-tested pro tips for email newsletters
The secret to doubling your email newsletter open rates
How marketing automation saved a company $25,000 a year (and grew revenue)

Marketing automation is accessible and doable for companies of all sizes and budgets. Guy and Sander show you how. Watch the webinar replay:

The slide deck

Tweetable Takeaways

[tweetthis]Starting simple and seeing what drives results is the best place to start with marketing automation.[/tweetthis]

[tweetthis]In email newsletters…write for the sponge, structure for the skimmer, and decorate for the socialite.[/tweetthis]

[tweetthis]The customer journey is about understanding and dissecting each stage of interaction with your company.[/tweetthis]

[tweetthis]Setting up marketing automation is a series of sprints. Start w/ transactional emails and go from there.[/tweetthis]

[tweetthis]Attract, acquire, grow – it’s the virtuous cycle that drives the customer journey.[/tweetthis]

Getting started with marketing automation is easy when you know the right steps to take. But it’s not the end goal. The end goal is strangers becoming leads and leads becoming customers, automatically. If you are ready to get started with marketing automation, sign up for a free trial with Autopilot and start creating remarkable customer journeys. What were your takeaways from the webinar? How are you getting started with marketing automation? Let us know in the comments.