Which Apps Do You Want Integrated With Your Marketing Automation?

Brian on 7th of Mar 2016

Which Apps Do You Want Integrated With Your Marketing Automation?

In a recent study by GetApp, a reviews site for marketing automation apps, their independent research program, GetData, surveyed more than 500 small and medium-sized businesses to learn which apps users want to integrate into their marketing automation software. The common thread throughout these results is companies are moving away from heavy all-in-one marketing automation solutions to unbundled tech stacks that enable more nimble and effective marketing. Here’s a visual. What apps do you want integrated with your marketing automation? 1. Analytics (e.g. Google Analytics) – 66.9% Companies sometimes don’t fully know who they’re marketing to because customer demographics, website metrics, and user behavior are stored in different systems. The popularity of analytics tools shows marketers want to create more personalized experiences by centralizing this data in their automation tool. 2. Email Editor (e.g. Mailchimp) – 30.5% Email editors came in second, indicating the ones out there now may be leaving users wanting more. It’s a logical thing to want; an integration between the best responsive email editors and marketing automation software would make the design process more seamless. 3. CRM (e.g. Salesforce) – 30.1% This one is a no-brainer, considering customer relationship management and marketing automation software are like peanut butter and jelly. A tight integration makes it easy for marketers to create campaigns with CRM data. Salesforce, Pipedrive, and Insightly are worth checking out if you’re still on the hunt. 4. Content Management System, or CMS (e.g. Wordpress) – 26.5% Imagine the kinds of automated flows marketers could trigger after publishing a blog post. Drip nurtures, SMS, and Headsup in-app messages come to mind. 5. Landing Page Builder (e.g. Unbounce) – 14.1% Landing pages are essential to converting website visitors into engaged prospects and eventually new customers. But sometimes the all-in-one-marketing automation solution landing page builder doesn’t cut it. Check out these these six best-of-breed landing page builders that easily integrate with marketing automation tools, like Autopilot. 6. Lead Scoring (e.g. Infer) – 9.8% Predictive lead scoring solutions like Infer are catching on. Integrated with marketing automation, this would be a powerhouse for increasing revenue and conversions (especially since manual lead scoring is being put to bed). What apps do you want integrated with your marketing automation? Do these results resonate with you? Let us know in the comments.

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