Lauren Davis

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How to Personalize Sales Emails at Scale

How to Personalize Sales Emails at Scale

Do you automate sales outreach at any point throughout the customer journey? Whether it’s following up after a contact request,  …

Goal Examples for Every Type of Customer Journey

Goal Examples for Every Type of Customer Journey

Today we launched Insights, which is goal tracking for customer journey marketers. Put simply, Insights makes it easy to track goals and optimize  …

4 Ways to Use Reply Tracking with Autopilot

4 Ways to Use Reply Tracking with Autopilot

Replies have always been elusive in the email automation space. Arguably, email replies are the hottest of leads, but far  …

7 Lead Nurturing Best Practices That Work in 2017

7 Lead Nurturing Best Practices That Work in 2017

Lead nurturing is a trusted practice of B2B marketers. It’s become common knowledge that 30-50% of qualified leads aren’t ready  …

Smart Segments Reengineered for Faster Performance & Highly Targeted Journeys

Smart Segments Reengineered for Faster Performance & Highly Targeted Journeys

Some argue that segmentation and targeting are the most critical part of an automation journey. After all, it doesn’t matter  …

Eliminate the Inevitable “Oops” Email with Autopilot’s New Eject Action

Eliminate the Inevitable “Oops” Email with Autopilot’s New Eject Action

You’ve worked hard to craft a unique and segmented automation campaign. You launch. And then…the first response is from that  …

Announcing Selective Salesforce Sync

Announcing Selective Salesforce Sync

As one of our most requested features from Salesforce users, we’re excited to officially announce selective Salesforce sync. Determining the  …

Headsup Brainstorm: 10 Creative Ways to Use On-Site and In-App Messaging

Headsup Brainstorm: 10 Creative Ways to Use On-Site and In-App Messaging

Earlier this month, we launched Proactive Headsup, a low-friction lead generation channel designed for marketers to convert anonymous website visitors  …

Proactive Headsup: A New Way to Convert Anonymous Website Visitors Into Leads

Proactive Headsup: A New Way to Convert Anonymous Website Visitors Into Leads

Last year Autopilot announced Headsup – a new in-app and onsite channel for marketers to tailor communications to segmented audiences  …

Add Advanced SMS to Your Journey Marketing With Twilio + Autopilot

Add Advanced SMS to Your Journey Marketing With Twilio + Autopilot

As marketers, we’re most effective when we reach our target customers where they are. And with the average adult spending  …

New to Nurture: 5 Steps to Creating Your First Journey with Autopilot

New to Nurture: 5 Steps to Creating Your First Journey with Autopilot

Lead nurturing gives you, the marketer, the power to influence the journey a prospect or customer takes. It allows you  …