Jes Kirkwood

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11 Winning Retention Tactics from 11 Remarkable Marketers

11 Winning Retention Tactics from 11 Remarkable Marketers

When it comes to customer retention, two key actions can make or break your business: 1. Facilitating undeniable customer impact  …

Social Media Marketing Insights: What We Learned From 942 Facebook, LinkedIn, and Twitter Posts in 2017

Social Media Marketing Insights: What We Learned From 942 Facebook, LinkedIn, and Twitter Posts in 2017

If you’re looking for data-driven social media marketing tips, you’ve come to the right place. We recently analyzed 942 social  …

6 Retention Email Examples to Reduce Your Customer Churn

6 Retention Email Examples to Reduce Your Customer Churn

Maximizing customer lifetime value by reducing churn. That’s the simplest customer retention definition I can think of. For most businesses, it’s no  …

7 Customer Retention Marketing Strategies to Apply in 2017

7 Customer Retention Marketing Strategies to Apply in 2017

Most marketers know that investing in customer retention pays off. After all, there’s no shortage of research on the subject, and  …

11 Marketing Conferences That Will Skyrocket Your Growth in 2017

11 Marketing Conferences That Will Skyrocket Your Growth in 2017

As a growth marketer, you’re not interested in theory. You want to learn methods you can apply today. You want  …

5 Key Differences Between B2B and B2C Marketing

5 Key Differences Between B2B and B2C Marketing

Recently, we surveyed more than 500 marketing decision makers to find out where marketers were investing, winning, and failing. Along  …

How I Used Data-Driven Decision Making to Land a Startup Job

How I Used Data-Driven Decision Making to Land a Startup Job

Data-driven decision making is a huge trend in the startup world—especially for marketers, who are increasingly expected to disregard their  …

How to Boost Online Survey Response Rates

How to Boost Online Survey Response Rates

Most marketers who conduct survey research are looking for acttionable insights. Creating an effective online survey is a great first  …

Strategies on How to Create Copy Decks for Your Customer Journeys

Strategies on How to Create Copy Decks for Your Customer Journeys

What is a copy deck, you ask? A copy deck is a document that contains a series of related messages.  …

7 Ways to Capture Value From Freemium App Users

7 Ways to Capture Value From Freemium App Users

Freemium is no longer a marketing ploy. Today, it’s a full-fledged business model—one that’s been adopted by companies like Slack,  …

How to Drive Event Registrations With Drip Marketing

How to Drive Event Registrations With Drip Marketing

What’s the single most effective content marketing tactic? Is it case studies? Nope. What about blog posts? Definitely not. Webinars?  …

How to Create an Effective Online Survey

How to Create an Effective Online Survey

Online surveys are increasingly popular—and there’s no doubt why. These simple research instruments can be used to measure everything from customer  …

Customer Retention: Acquisition’s New Best Friend

Customer Retention: Acquisition’s New Best Friend

If you’re reading this, chances are your compass points way North. Admit it: You obsess over AARRR metrics (AKA pirate metrics)  …

How to Grow Your Bottom Line with Net Promoter Score Data

How to Grow Your Bottom Line with Net Promoter Score Data

For the last few weeks, we’ve been exploring the Net Promoter Score® method through a 3-part content series. In the  …

3 Trends That Made the Net Promoter Method Mainstream

3 Trends That Made the Net Promoter Method Mainstream

A few weeks ago, we covered the basics of the Net Promoter Score® method—including how it can be leveraged to  …

Why Everyone’s Obsessed With Their Net Promoter Score

Why Everyone’s Obsessed With Their Net Promoter Score

Do you ever get emails like this one? I bet you do. Companies like GE, Apple, and Dell use these  …

3 Steps to Maximize Your Customer Retention (and Boost Profits)

3 Steps to Maximize Your Customer Retention (and Boost Profits)

If you eat, sleep, and breathe growth, stop whatever you’re doing and pay attention. Why? Because investing in customer retention  …