Guy Marion

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Announcing Autopilot’s New Flight School: Customer Journey Training for High Performing Marketers

Announcing Autopilot’s New Flight School: Customer Journey Training for High Performing Marketers

Today, we’re announcing Autopilot’s all-new Flight School and Resources Center—and we’re thrilled to invite you in! This month has been an exhilarating one,  …

Introducing Insights: Beautiful Goal Tracking for Customer Journey Marketers

Introducing Insights: Beautiful Goal Tracking for Customer Journey Marketers

Today we’re introducing Insights, Autopilot’s beautiful new data app that is built right into the canvas, rendering it effortless to  …

5 User Retention Strategies to Grow Customer Lifetime Value

5 User Retention Strategies to Grow Customer Lifetime Value

User retention is the act of getting members to use your product in such a way that it becomes habitual.  …

More Ways to Drive Qualified Leads in Autopilot: Introducing the Change Score Action

More Ways to Drive Qualified Leads in Autopilot: Introducing the Change Score Action

Recently Autopilot rolled out the new “Change Score” action. For the first time, you can easily increase or decrease any field  …

New Research: Where Marketers are Investing, Winning, and Failing in 2016

New Research: Where Marketers are Investing, Winning, and Failing in 2016

Today we’re pleased to release our latest research report, the “2016 State of Customer Journey Marketing,” with a foreword from Adrienne  …

How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale Leads (Webinar Recap)

How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale Leads (Webinar Recap)

Instapage, the popular landing page builder, has spent years accumulating leads, many of whom haven’t engaged with marketing, product, or  …

How to Personalize Your Marketing With Data

How to Personalize Your Marketing With Data

What do Amazon, LinkedIn, and Netflix have in common? They know how to engage customers personally, at just the right time, in a  …

Autopilot Lands in Sydney

Autopilot Lands in Sydney

Fresh off the heels of our 1-year anniversary party in San Francisco, on June 9th we opened the Sydney office of  …

Autopilot’s 1-Year Anniversary Party: Celebrating the Customer Journey

Autopilot’s 1-Year Anniversary Party: Celebrating the Customer Journey

A year after launching Autopilot’s customer journey marketing platform in 2015, we returned to the Mars Bar in San Francisco’s  …

12 Customer Journey Hacks for Growing Faster With Autopilot

12 Customer Journey Hacks for Growing Faster With Autopilot

Autopilot is a killer app for driving growth – and it’s a lot more fun if you know some of  …

6 Email Templates to Maximize Your SaaS Conversion Rate

6 Email Templates to Maximize Your SaaS Conversion Rate

Targeted, personalized emails enhance the SaaS trial conversion rate in numerous ways: Encouraging dropoffs to log back in Reinforcing positive user  …

Quick Wins to Minimize Your Email Unsubscribe Rates

Quick Wins to Minimize Your Email Unsubscribe Rates

Email unsubscribes are like the marketer’s churn rate. When people start leaving, you do everything in your power to prevent  …

9 Lead Nurturing Tips for Peeps Without a Fully Baked Sales Process

9 Lead Nurturing Tips for Peeps Without a Fully Baked Sales Process

For many B2B companies, the point of lead nurturing is to get people to buy, and to do that, you  …

6 Ways to Drive More Qualified Leads Without Lead Scoring

6 Ways to Drive More Qualified Leads Without Lead Scoring

My last post shared reasons why traditional lead scoring is broken – now I’m going to give you alternative strategies  …

Is Traditional Lead Scoring Broken?

Is Traditional Lead Scoring Broken?

How many sales teams have you overheard saying, “Our marketing is amazing – they have our backs and send us  …

Automate Away Your Marketing Busy Work With Zapier + Autopilot

Automate Away Your Marketing Busy Work With Zapier + Autopilot

We’re excited to announce Zapier’s integration with Autopilot, which lets marketers save time by connecting over 500 apps to streamline  …

3 Things Marketers Need to Know to Succeed With Personalization [Research Highlights]

3 Things Marketers Need to Know to Succeed With Personalization [Research Highlights]

Today we’re excited to release the findings from our latest research, “3 Things Marketers Need to Know About Succeeding with  …

6 Ways to Make the Most of Your Next Mega Trade Show

6 Ways to Make the Most of Your Next Mega Trade Show

Last week 150,000 of our closest friends made the trek to San Francisco for Dreamforce 2015. The conference featured keynotes  …

Highlights From VentureBeat’s Marketing Personalization Report

Highlights From VentureBeat’s Marketing Personalization Report

We’re excited to share the findings from VentureBeat Insight’s latest report, “Marketing Personalization: Maximizing Relevance and Revenue”. This future-focused report  …

Multi-Channel Marketing: Right Person, Right Place, Right Time

Multi-Channel Marketing: Right Person, Right Place, Right Time

The best marketing reaches the right person with the right message in the right place at the right time. Sounds  …

3 Ways To Market Smarter By Exporting Your Contact Database

3 Ways To Market Smarter By Exporting Your Contact Database

Today we released the “Export Contacts” feature – which enables you to export lists directly out of your Autopilot contact  …

Rally Around Your Customers’ Experience with Slack + Autopilot

Rally Around Your Customers’ Experience with Slack + Autopilot

We’re excited to announce the Slack integration with Autopilot, which lets companies include automated Slack messages into their marketing and  …

Announcing The 2015 Remarkable Customer Journey Contest

Announcing The 2015 Remarkable Customer Journey Contest

Calling all customer journey creators… Have you cracked the code on automated marketing and customer journeys? Is your new customer  …

Mobile Startup Pack: All the Tools You Need to Blast Off Your Business

Mobile Startup Pack: All the Tools You Need to Blast Off Your Business

Autopilot is committed to being part of the startup ecosystem. As a startup ourselves, we depend on access to best  …

Triggering Marketing Automation Journeys from Status Updates

Triggering Marketing Automation Journeys from Status Updates

Marketing automation is appealing because as you collect more data about your contacts and customers throughout their lifecycle, you can automatically  …

The Best Marketing Technology Stack Used by High Growth SaaS Companies

The Best Marketing Technology Stack Used by High Growth SaaS Companies

In the subscription economy, the most beloved companies understand that your 100th interaction with a customer is just as important  …

The Marketer’s Dilemma Infographic

The Marketer’s Dilemma Infographic

Inc. Magazine featured The Marketer’s Dilemma infographic we made in their piece The Love/Hate Relationship Behind Your Marketing Emails. The biggest nugget  …

Autopilot Named A 2015 “OnCloud 50 Company to Watch”

Autopilot Named A 2015 “OnCloud 50 Company to Watch”

We’re pleased that Autopilot has been included on this year’s “50 OnCloud Companies to Watch,” joining fast growing companies like  …

Highlights From The 2015 Marketing Automation Performance Report

Highlights From The 2015 Marketing Automation Performance Report

Today, we are releasing results from a marketing automation performance survey based on feedback from over 300 marketing professionals. The report offers  …

10 Attention-Grabbing Lead Nurturing Campaign Strategies & Their Marketing KPIs

10 Attention-Grabbing Lead Nurturing Campaign Strategies & Their Marketing KPIs

Whether you’re new to lead nurturing or you’re a veteran marketing automation manager, we’re all on the lookout for the next killer email campaign. This post outlines our favorite lead nurturing strategies, or Journeys, as we call them.

Zendesk Leader Guy Marion Joins Autopilot As Chief Marketing Officer, Says Marketing Automation Is Broken

Zendesk Leader Guy Marion Joins Autopilot As Chief Marketing Officer, Says Marketing Automation Is Broken

Hi Autopiloters, Guy Marion here! I wanted to introduce myself as the new Chief Marketing Officer at Autopilot. Some of  …