Chris Giarratana

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6 Personalized Marketing Examples in Action

6 Personalized Marketing Examples in Action

Over the past month I’ve done normal daily life activities like listened to an audiobook, researched flights for an upcoming  …

Beyond Vanity Metrics: Going Deeper Into Google Analytics

Beyond Vanity Metrics: Going Deeper Into Google Analytics

Google Analytics is the most popular, influential, and widely used analytics platform on the web. It can provide you with  …

Content Mapping Your Way Through the Customer Journey

Content Mapping Your Way Through the Customer Journey

If you haven’t heard of the term ‘content mapping,’ then you are not alone. While many marketing professionals like to  …