Brian Sun

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Introducing Conversational SMS Marketing Automation With Twilio & Autopilot

Introducing Conversational SMS Marketing Automation With Twilio & Autopilot

When we launched Autopilot in 2015 we introduced a shape that allowed customers to send SMS to anyone without writing  …

Autopilot Is Now a Segment Source. Here’s What You Can Do With It.

Autopilot Is Now a Segment Source. Here’s What You Can Do With It.

Thousands of Autopilot customers use email to engage with leads, prospects, and customers. Behind the scenes, our system collects data  …

The 2017 Autopilot Blog Redesign: Why We Did It and What’s New

The 2017 Autopilot Blog Redesign: Why We Did It and What’s New

We launched Autopilot in March 2015. In preparation, we re-built the product from the ground up, introduced a whole new  …

Xplenty’s Event-Based Free Trial Journey

Xplenty’s Event-Based Free Trial Journey

Xplenty is a data delivery platform that allows organizations to easily integrate, transform and process data from all of their major  …

7 Multi-Channel Marketing Best Practices to Create a Personalized Experience

7 Multi-Channel Marketing Best Practices to Create a Personalized Experience

“We are a living in a multi-channel world, and I am a multi-channel girl.” – Madonna. That was the song,  …

The Perfect Lead Nurture Email

The Perfect Lead Nurture Email

Do you have a plan for staying top of mind with leads in your contact database who aren’t ready to  …

5 Marketing Lessons Learned From Liftopia, Yelp, and AllTrails

5 Marketing Lessons Learned From Liftopia, Yelp, and AllTrails

Mad scientists don’t just build scary monsters and plot to take over the world. They also turn hard data into  …

How This Startup of the Year Accelerated User Acquisition Growth 18x in 10 Months

How This Startup of the Year Accelerated User Acquisition Growth 18x in 10 Months

RangeMe is an award-winning online marketplace that streamlines the discovery process between retailers and product suppliers. In other words, their platform  …

3 Counterintuitive Content Strategies That Reached 35,000 Monthly Visitors in 6 Months

3 Counterintuitive Content Strategies That Reached 35,000 Monthly Visitors in 6 Months

You’ve seen 1,000 articles and guides on “10x content marketing strategies” (and that’s being conservative), and they’ve all given you  …

How to Increase Qualified Website Traffic

How to Increase Qualified Website Traffic

Two years ago I spent $8414.76 on content promotion to increase our website traffic. I used Outbrain, the marketing platform  …

How Parkbench Made Over $300,000 By Re-Engaging Abandoned Visitors

How Parkbench Made Over $300,000 By Re-Engaging Abandoned Visitors

Parkbench sells neighborhood-centric websites to realtors. The company’s technology automatically aggregates information about a neighborhood into an online home that includes  …

How to Welcome Your Email Newsletter Subscribers, Automatically

How to Welcome Your Email Newsletter Subscribers, Automatically

When a person subscribes to your newsletter, it’s a moment of interest, excitement, and commitment. The person wants to hear  …

Lessons Learned From My Time at GrowthHackers.com

Lessons Learned From My Time at GrowthHackers.com

We had a chance to sit down and talk with Hila Qu, the former Product Manager of Growth at GrowthHackers.com and  …

How to Create Your Content Marketing Strategy From Scratch

How to Create Your Content Marketing Strategy From Scratch

What’s the secret to getting results with content marketing? Starting with a thoughtful strategy. In this article, you’ll learn: Content  …

How Habit Nest Made $6,251 Within 48 Hours of Launching Their Shopify Store

How Habit Nest Made $6,251 Within 48 Hours of Launching Their Shopify Store

Habit Nest is the team behind the Morning Sidekick Journal, a resource that helps people get laser focused on morning  …

Our 16 Favorite Marketing Articles From 2016

Our 16 Favorite Marketing Articles From 2016

We’ve kept our eye out all year for the best marketing articles of 2016. After looking through our lengthy list  …

10 Takeaways From Growth Marketing Conference 2016

10 Takeaways From Growth Marketing Conference 2016

Our team recently sponsored Growth Marketing Conference 2016. Here’s what we took away from the event. 1. Growth marketing encompasses  …

10 Weapons of Mass Distribution for Your Startup

10 Weapons of Mass Distribution for Your Startup

Our team recently sponsored the 500 Startups Weapons of Mass Distribution conference. Here’s what we took away from the event. 1.  …

7 Steps to Follow Up With Leads After a Trade Show

7 Steps to Follow Up With Leads After a Trade Show

Trade shows are a great way to make a splash in your industry. If you choose wisely, you’ll be surrounded  …

Instapage’s $30,000 Lead Nurturing Journey

Instapage’s $30,000 Lead Nurturing Journey

Instapage was about to purge 55,000 stale database contacts, but our team believed there was still revenue left to unlock.  …

The Real Emails I Send to Win Guest Bloggers (Like Buffer’s Kevan Lee)

The Real Emails I Send to Win Guest Bloggers (Like Buffer’s Kevan Lee)

I’ve emailed almost 100 potential guest contributors for the Autopilot blog. The gamut of responses I’ve received include: The resounding  …

11 Content Promotion Tips From 11 Heavy Hitters

11 Content Promotion Tips From 11 Heavy Hitters

Our team recently tuned into the Content Promotion Summit to learn from the best of the best. Here’s what we  …

A Decade’s Worth of Insights From Marketo’s First Sales Hire (AKA Autopilot’s New VP of Sales)

A Decade’s Worth of Insights From Marketo’s First Sales Hire (AKA Autopilot’s New VP of Sales)

We’re happy to announce that Scott Edmonds is Autopilot’s new VP of sales. He’s a veteran of the marketing automation  …

6 Location-Based Marketing Tips to Sell Out Your Next Event

6 Location-Based Marketing Tips to Sell Out Your Next Event

Location-based marketing is a strategic way to reach your contacts in a particular geographic area. Say you’re hosting upcoming workshops  …

Digging Into Lowe’s Personalized Marketing Campaign

Digging Into Lowe’s Personalized Marketing Campaign

Personalized marketing is what consumers want. An Autopilot study found that 72% of people are frustrated with generic marketing that doesn’t  …

Turn This Into That: Repurposing Content to Multiply Your Traffic, Leads, and Sales

Turn This Into That: Repurposing Content to Multiply Your Traffic, Leads, and Sales

Content creation is hard work. Anyone who tells you otherwise is either lying, or hasn’t done it before. Researching, drafting,  …

21 Insightful Multi-Channel Marketing Statistics

21 Insightful Multi-Channel Marketing Statistics

If you’re killing it in one channel, imagine how your results could compound with a seamless customer experience across multiple marketing  …

Content Chemistry, and the Strategy That Takes Marketers From Good to Great

Content Chemistry, and the Strategy That Takes Marketers From Good to Great

Andy Crestodina is the author of Content Chemistry: An Illustrated Handbook for Content Marketing. Over the past 15 years, he’s  …

Meet Australia’s Fastest Growing Online Pet Shop (and See How They’re Doing It)

Meet Australia’s Fastest Growing Online Pet Shop (and See How They’re Doing It)

Pet Circle is Australia’s largest online pet shop. The company sells more than 5,000 products, employs about 40 people, has  …

Content Marketing That Made Me Drop $1,000

Content Marketing That Made Me Drop $1,000

I pulled out my credit card. I was about to drop $1,000 on a course to learn how to freelance.  …

Steal This Automated Journey That Led to 100+ Customer Reviews

Steal This Automated Journey That Led to 100+ Customer Reviews

We all love quick wins. LiveChat, a SaaS chat app with 15,000 customers, shared a quick win that has helped  …

10 Ways to Increase Your Email Clickthrough Rates

10 Ways to Increase Your Email Clickthrough Rates

So you’ve maximized email deliverability, minimized email unsubscribe rates, and improved opens with a killer subject line…now what? Increase email  …

Which Apps Do You Want Integrated With Your Marketing Automation?

Which Apps Do You Want Integrated With Your Marketing Automation?

In a recent study by GetApp, a reviews site for marketing automation apps, their independent research program, GetData, surveyed more  …

Remarkable Content Marketing Examples You’ll Want to Copy

Remarkable Content Marketing Examples You’ll Want to Copy

Whether you’re new to content marketing or already a seasoned expert, you can always learn from what other companies are  …

Building a Great Community Experience, Oh Kale Yeah

Building a Great Community Experience, Oh Kale Yeah

Since its start in 2012 by friends Jen Hansard and Jadah Sellner, more than one million people have made Simple  …

How LiveChat Increased Email Engagement 360% (Webinar Replay)

How LiveChat Increased Email Engagement 360% (Webinar Replay)

LiveChat is killing it with customer journey marketing. Since adopting Autopilot, the company has seen results like these: Overall click  …

11 Little-Known Tactics to Drive Traffic to Your Website

11 Little-Known Tactics to Drive Traffic to Your Website

There are proven ways to drive traffic to your website. You know the list – blogging, search engine optimization, paid  …

8 Lead Nurturing Email Examples to Inspire Your Next Send

8 Lead Nurturing Email Examples to Inspire Your Next Send

The best nurturing emails keep you top of mind with leads. They’re not pushy, salesy, or desperate. Instead, you give  …

16 Ways to Maximize Your Email Deliverability Rates

16 Ways to Maximize Your Email Deliverability Rates

Sure, your emails send, but are they delivered? According to a Return Path study, more than 20% of commercial, permissioned  …

10 Lead Magnet Examples That Grab Your Attention

10 Lead Magnet Examples That Grab Your Attention

Lead magnets are enticing deliverables that companies give away in exchange for an anonymous visitor’s email address. Your lead magnet  …

Lessons Learned From Dozens of User Onboarding Teardowns

Lessons Learned From Dozens of User Onboarding Teardowns

Today’s interview is with Samuel Hulick, the brains behind useronboard.com. At the time of this writing, Samuel has completed over  …

The 15 Best Marketing Articles We Read in 2015

The 15 Best Marketing Articles We Read in 2015

We searched far and wide for the best marketing articles of 2015. After a meticulous screening process, dozens of Slack  …

SaaS Onboarding Teardown: How This Healthcare Startup Increased Self-Service Success by 26%

SaaS Onboarding Teardown: How This Healthcare Startup Increased Self-Service Success by 26%

Hint Health is a San Francisco-based SaaS app that manages billing, enrollments, and communications for medical professionals. Like most startups,  …

Building Your Content Vault

Building Your Content Vault

Automating lead nurturing and the customer journey requires content – blog posts, customer stories, emails, infographics, and more. If there’s  …

How Simple Green Smoothies Automates Their Rawkstar E-Commerce Business (Webinar Recap)

How Simple Green Smoothies Automates Their Rawkstar E-Commerce Business (Webinar Recap)

What happens when you get the CEO of Zapier in a room with the Director of Community for a rawkstar  …

Here’s a Simple Cure for Writer’s Block

Here’s a Simple Cure for Writer’s Block

Writer’s block is the enemy of content creators everywhere. Anyone who’s sat down at their MacBook to write blog posts,  …

6 Effective Direct Mail Campaign Examples by Hot Tech Startups

6 Effective Direct Mail Campaign Examples by Hot Tech Startups

For a lot of people, the phrase “direct mail” conjures up images of 50% off coupons for vacuum cleanings. In  …

The Love Boat Guide to Customer Engagement [Infographic]

The Love Boat Guide to Customer Engagement [Infographic]

All aboard! Today we set sail for the land of customer admiration. Along the way you’ll discover our latest research  …

9 Online Startup Communities and Growth Hacking Networks You Didn’t Know About

9 Online Startup Communities and Growth Hacking Networks You Didn’t Know About

Are you a startup fanatic? Do you drive your friends crazy talking about your next big idea? Then check out  …

Lessons Learned From $25 Million Dollars in AdWords Spend

Lessons Learned From $25 Million Dollars in AdWords Spend

AdWords is an essential part of the modern marketer’s toolkit to reach new customers. According to Google’s latest Economic Impact  …

Autopilot’s Journey to Dreamforce and Back

Autopilot’s Journey to Dreamforce and Back

Two weeks ago, the customer-facing team at Autopilot went to the Super Bowl of Software, the massive carnival of geekery,  …

Skimmers, Sponges, Socialites, Also Known as the Three Types of Web Readers

Skimmers, Sponges, Socialites, Also Known as the Three Types of Web Readers

The web has changed the way people read. According to Physicist Hugh Pickens, “Before the Internet, the brain read mostly  …

How Narrative Cut Their User Onboarding Time in Half

How Narrative Cut Their User Onboarding Time in Half

Narrative is the startup behind the world’s most wearable camera, Narrative Clip 2. Founded in Sweden in 2012, Narrative was  …

All Aboard! Autopilot Is Headed To Dreamforce

All Aboard! Autopilot Is Headed To Dreamforce

Dreamforce 2015 kicks off next week. A number of us from Autopilot will be there presenting, socializing, and living the  …

So You Send A Monthly Email Newsletter…Now What?

So You Send A Monthly Email Newsletter…Now What?

Ah yes, the monthly email newsletter. Widely considered the bread and butter of any company’s communication strategy. There’s a reason…  …

8 Ways Marketing Automation Can Grow Your Small Business

8 Ways Marketing Automation Can Grow Your Small Business

You’re a small business owner and you’ve been hearing buzz here and there about “marketing automation.” Inc Magazine is writing  …

Build Trust With The Lead Nurturing Content Funnel

Build Trust With The Lead Nurturing Content Funnel

At its core, lead nurturing is about building enough trust where a potential customer is willing to pull out their  …

5 Easy Steps To A Data-Driven Marketing Plan

5 Easy Steps To A Data-Driven Marketing Plan

Data-driven marketing is gleaning insights from the customer actions, events, and behaviors stored across your SaaS marketing stack to craft  …

How Golden Gate Wine Increased Online Sales By 150%

How Golden Gate Wine Increased Online Sales By 150%

Golden Gate Wine is a Hong Kong-based importer of vintage California and US-based wines. Founded in 2004, they import a  …

Double Your Leads With Marketing Automation (Webinar Recap)

Double Your Leads With Marketing Automation (Webinar Recap)

Last week, Autopilot’s CEO Mike Sharkey and CMO Guy Marion shared how to double your leads with marketing automation. If  …

The Digital Marketing Journey To Convert Leads Faster [Infographic]

The Digital Marketing Journey To Convert Leads Faster [Infographic]

There a slew of digital marketing tools to turn strangers into customers: Social media sponsored posts, targeted landing pages, retargeting  …

Got New Leads? Here’s How To Follow Up

Got New Leads? Here’s How To Follow Up

Companies spend tons of money to generate leads online. In fact, digital ad spending in the US alone will total  …

5 Tips To Rock Your Next Retargeting Ad Campaign

5 Tips To Rock Your Next Retargeting Ad Campaign

Have you ever visited a website and then noticed a bunch of their ads following you around all over the  …

Score More Customers With This Digital Marketing Journey (Webinar Recap)

Score More Customers With This Digital Marketing Journey (Webinar Recap)

Today’s webinar, “How to Build a Customer Journey from Awareness to Close,” featured a mix of marketing minds: Instapage CEO  …

6 Reasons Why People Unsubscribe From Your Emails

6 Reasons Why People Unsubscribe From Your Emails

An opt-in email list is a key asset for growing your business. Why? Subscribers giving you access to their box  …

Autopilot Goes To Wine Country

Autopilot Goes To Wine Country

Last Friday, the customer-facing team at Autopilot went to Sonoma with one of our customers, Toby Marion from Golden Gate  …

How To Rally Around The Customer And Skyrocket Growth (Webinar Recap)

How To Rally Around The Customer And Skyrocket Growth (Webinar Recap)

Today’s webinar featured Slack Director of Marketing Brad Morris, VentureBeat Analyst Wendy Schuchart, Autopilot CEO Mike Sharkey, and Autopilot CMO  …

How to Write a Remarkable Blog Post

How to Write a Remarkable Blog Post

So you’ve decided to start blogging even though you are insanely busy. Maybe you even have a couple of great  …

Who is Your Ideal Customer? Create a Profile with 10 Essential Questions

Who is Your Ideal Customer? Create a Profile with 10 Essential Questions

Knowing who your ideal customer is changes everything – your product and service offering, marketing strategy, value proposition, pricing, tone  …

7 Steps To Getting Started With Marketing Automation

7 Steps To Getting Started With Marketing Automation

Marketing automation is still relatively new with only 4% of companies using marketing automation software. Even so, the category is  …

How To Turn Strangers Into Customers (Webinar Recap)

How To Turn Strangers Into Customers (Webinar Recap)

In today’s webinar Autopilot’s CMO Guy Marion, Director of Marketing Sander Zaydman, and CEO Mike Sharkey revealed 7 lead nurturing  …

4 Proven Customer Journey Templates That Do The Work For You

4 Proven Customer Journey Templates That Do The Work For You

The most common questions we hear from people trying out marketing automation are “Where do I start?” and “How do  …

25 Email Personalization Statistics

25 Email Personalization Statistics

Personalization is tailoring your marketing and content to the individual needs of every person based on their demographics, behavior, and  …

5 Steps To Blogging For Busy Business Owners

5 Steps To Blogging For Busy Business Owners

Research shows that small businesses with blogs generate 126% more leads. The hard part is actually doing the work of  …

5 Email Examples That Will Hook Your Readers Instantly

5 Email Examples That Will Hook Your Readers Instantly

Whether you’re building an email list from scratch or sending campaigns all the time, we’re all keeping our eyes peeled  …

Behavior Based Marketing: 3 Ways To Automate and Personalize User Communication

Behavior Based Marketing: 3 Ways To Automate and Personalize User Communication

Today’s webinar featured an all-star crew giving their insights into behavior based marketing automation: Autopilot CEO Michael Sharkey, Segment Director  …

How To Build An Email List From Scratch

How To Build An Email List From Scratch

An email list is a key asset for strangers to become leads, leads to become customers, and customers to become  …

Getting Started with Marketing Automation (Webinar Recap)

Getting Started with Marketing Automation (Webinar Recap)

Today, Autopilot CMO Guy Marion and Director of Marketing Sander Zaydman shared why and how to get started with marketing  …

Autopilot’s Launch Party: A Big Thank You

Autopilot’s Launch Party: A Big Thank You

We’d like to thank everyone who packed the house at Mars Bar to celebrate remarkable marketing and Autopilot’s launch earlier  …

Marketing Automation Using Salesforce with Customer Journey Strategies

Marketing Automation Using Salesforce with Customer Journey Strategies

Earlier this week, we enhanced our built-in Salesforce CRM integration with two new triggers to help you automate your lead  …

5 Tips To Writing a Newsletter That Doubles Your Open Rates

5 Tips To Writing a Newsletter That Doubles Your Open Rates

Email marketing still delivers high ROI relative to other channels. Even though social media is portrayed as the best thing  …

3 New Ways To Start Successful Lead Nurturing Journeys

3 New Ways To Start Successful Lead Nurturing Journeys

As part of our mission to make the Autopilot user experience even simpler, we’ve rolled out some big changes to  …

Measuring The Customer Journey To Drive 2x Growth (Webinar Recap)

Measuring The Customer Journey To Drive 2x Growth (Webinar Recap)

Today, Autopilot CEO Michael Sharkey & GoodData CEO Roman Stanek shared insights into how marketing automation + big data analytics is creating new  …

How Marketing Is Like Dating

How Marketing Is Like Dating

Beneath all the industry jargon, marketing is a lot like dating. And everything it takes to build a good dating  …

Send Postcards As Easily As Email With Autopilot

Send Postcards As Easily As Email With Autopilot

Thanks to an integration with our friends at Lob, we’re really excited to announce that you can now send postcards  …

Steal Our Secret Sauce: The Trial Journey Behind Autopilot

Steal Our Secret Sauce: The Trial Journey Behind Autopilot

Yesterday, our CEO Michael Sharkey & CMO Guy Marion showed the real-life customer journey that we use at Autopilot to convert  …