Anne Fleshman

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How to Use Typeform and Autopilot to Follow Up After Quizzes, Demo Requests, and Surveys

How to Use Typeform and Autopilot to Follow Up After Quizzes, Demo Requests, and Surveys

We fill out forms all the time. We sign up for apps, subscribe to blogs, download things, give feedback, submit  …

Demand Generation Strategies: 10 Ways To Make People Need Your Product

Demand Generation Strategies: 10 Ways To Make People Need Your Product

“Our blades are f***ing great,” proclaimed Michael Dubin before riding a forklift and swinging a machete in a launch video  …

Newsletter Experiments: What We Learned After 12 Months of A/B Testing

Newsletter Experiments: What We Learned After 12 Months of A/B Testing

Email newsletters are a staple for any marketing strategy because they provide an avenue for building an ongoing relationship with  …

Landing Page Builder Design and Reviews and Comparison

Landing Page Builder Design and Reviews and Comparison

This post reviews popular best-of-breed landing page builders, including Instapage, KickoffLabs, LanderApp, Leadpages, PageWiz and Unbounce. First, let’s define best-of-breed.  …

An Amazing Retention Email…From a Dry Cleaner?

An Amazing Retention Email…From a Dry Cleaner?

When you hear the phrase “user retention,” what kind of businesses come to mind? Let me guess… SaaS companies Tech  …

Setting Up a Webinar With GoToWebinar, Instapage, and Autopilot

Setting Up a Webinar With GoToWebinar, Instapage, and Autopilot

In this post, you’ll learn the exact steps for setting up a webinar registration page and nailing your post-webinar follow up. This isn’t  …

How to Run a Successful Customer Workshop

How to Run a Successful Customer Workshop

Our team recently hosted a workshop with Instapage – a marketing app for building high converting landing pages – that  …

How to Run a Kick-Ass Webinar From Beginning to End

How to Run a Kick-Ass Webinar From Beginning to End

Webinars are one of the most effective ways to establish trust with your audience and distinguish yourself as an expert  …

The Essential Content Marketing Toolkit

The Essential Content Marketing Toolkit

In January 2015, Chief Marketing Technology Blog released their Marketing Technology Landscape Supergraphic. With nearly 2,000 vendors, a number that  …

9 Steps To Maximize Your Sponsored Email Campaign

9 Steps To Maximize Your Sponsored Email Campaign

Launching a new product? Have a stellar piece of content you want to promote? In a marketing rut? Whatever the scenario, marketing  …

Behind The Scenes: Autopilot Visits SFO

Behind The Scenes: Autopilot Visits SFO

Last Friday, the customer-facing team at Autopilot went offsite to tour the San Francisco International Airport (SFO) and talk strategy  …

30 Marketing Automation Statistics – 2015 Edition

30 Marketing Automation Statistics – 2015 Edition

2Since industry stats and trusted figures can be hard to come by, we’ve compiled this list of 30 statistics (and  …

2014 Holiday Marketing Campaigns That’ll Make You Cry (Then Buy)

2014 Holiday Marketing Campaigns That’ll Make You Cry (Then Buy)

The holidays are here! And it’s the most wonderful time of year, for marketers that is. In the US, the  …