Customer retention strategies
7 Customer Retention Strategies to Apply in 2017

Most marketers know that investing in customer retention pays off. After all, there’s no shortage of research on the subject, and credible organizations like Harvard Business Review, … Read More

SaaS conversion rate optimization
The Complete Guide to SaaS Conversion Rate Optimization

Conversion optimization is a process that can be translated to any product or service. However, there are some slight differences depending on the type of business … Read More

Digital marketing technical skills
What Technical Skills Are Essential for Digital Marketing Pros?

Today’s guest post is from Alex Birkett, growth marketer at ConversionXL. The company is hosting CXL Live, a 3-day growth and optimization event in April. See … Read More

Claire Suellentrop
Claire Suellentrop is Flipping the Funnel Upside Down

Claire Suellentrop was (up until recently) the second employee and Director of Marketing at Calendly. Her two year tenure saw product growth skyrocket to hundreds of thousands … Read More

Welcome email newsletter subscribers
How to Welcome Your Email Newsletter Subscribers, Automatically

When a person subscribes to your newsletter, it’s a moment of interest, excitement, and commitment. The person wants to hear from you. Your opportunity is to … Read More

Lead nurturing best practices
7 Lead Nurturing Best Practices That Work in 2017

Lead nurturing is a trusted practice of B2B marketers. It’s become common knowledge that 30-50% of qualified leads aren’t ready to buy when they first inquire about … Read More

Hila Qu
Lessons Learned From My Time at

We had a chance to sit down and talk with Hila Qu, the former Product Manager of Growth at and now the Director of User Retention … Read More

Valentine's Day email marketing ideas
Email Marketing Ideas: 15 Valentine’s Day Emails to Steal Your Subscribers’ Hearts

Love isn’t just in the air, it’s in your inbox too. Each February, businesses from every industry attempt to win customers with a Valentine’s Day email … Read More

Facebook Live guide
The Startup’s Guide to Facebook Live Video

Have you used Facebook Live for getting your startup traction? If not, you’re missing out on many early adopter benefits. When you go live on your … Read More

Copywriting tips
Are You Making These 5 Research-Backed Copywriting Mistakes?

A site’s design captures a visitor’s attention. But ultimately it’s the words that compel them to purchase. Or not. Fortunately, you don’t have to be creative or … Read More


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