2016-marketing
Marketing
Our 16 Favorite Marketing Articles From 2016

We’ve kept our eye out all year for the best marketing articles of 2016. After looking through our lengthy list of candidates, some internal deliberation, and … Read More

seo
Marketing
How to Choose SEO Keywords for Every Stage of the Funnel

A slew of zoo animals have shaped SEO over the past few years. But the overall goal has stayed the same: to deliver the best results … Read More

Change score action
Marketing,Product
More Ways to Drive Qualified Leads in Autopilot: Introducing the Change Score Action

Recently Autopilot rolled out the new “Change Score” action. For the first time, you can easily increase or decrease any field by a specified amount, in order … Read More

Growth Marketing Conference 2016
Marketing
10 Takeaways From Growth Marketing Conference 2016

Our team recently sponsored Growth Marketing Conference 2016. Here’s what we took away from the event. 1. Growth marketing encompasses everything from acquisition to retention Traditional … Read More

Evergreen content
Marketing
Evergreen Content: How to Drive Repeatable Organic Search Traffic

Evergreen content is the foundation of any solid content marketing and SEO strategy. But many marketers still get it wrong. They seem to misunderstand what evergreen … Read More

Product
Smart Segments Reengineered for Faster Performance & Highly Targeted Journeys

Some argue that segmentation and targeting are the most critical part of an automation journey. After all, it doesn’t matter how well-crafted your message is if … Read More

Jes Kirkwood at Autopilot
Marketing
How I Used Data-Driven Decision Making to Land a Startup Job

Data-driven decision making is a huge trend in the startup world—especially for marketers, who are increasingly expected to disregard their intuition and make decisions backed up … Read More

Google Tag Manager
Marketing
How to Get Started With Google Tag Manager

Google Tag Manager is a code-snippet management system that provides a central point of access to all of your marketing and tracking codes, and almost entirely … Read More

Conversion optimization opportunities
Marketing
Find Conversion Optimization Opportunities With Smart Heuristic Analysis

Conversion rate optimization is a process. It’s not one-off tests based on hunches, guesses, random tactics, or any consultant’s voodoo foreknowledge. The process starts with looking … Read More

the-ppc-customer-journey
Marketing
How Do Your Visitors Get Through The PPC Customer Journey?

Editor’s note: This marketing infographic is part of KlientBoost’s 25-part series. We’re super excited to partner with them so you can enjoy a new gifographic once a … Read More

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