Why We Changed Pricing and Introduced Autopilot’s “Business” Plan
A little over a year ago we launched Autopilot. It was our belief that visual marketing software to automate the customer journey would have a profound impact on the way people market. Since then, we’ve seen thousands of customers create remarkable experiences for their customers, from delighting users with personalized multi-channel messages to reactivating millions of missed opportunities.
And we’re thrilled to have companies we admire, like Mixpanel, Lyft, Livechat, Instapage, Patreon and Freshdesk, adopt customer journey marketing into their organizations.
Today we released our first pricing change, which will enable us to deliver services at the same quality and standard that people have come to expect from us as we continue to scale. It will allow us to release popular and effective features more quickly, and invest in training, onboarding and customer success which will directly benefit our customers.
What is changing?
We are introducing two simple plan tiers – Base and Business. Pricing is still based on the number of contacts managed in your account, and is based on your pricing tier. The Base and Business plans are optimized for two segments: those starting out with customer journey marketing and those who desire more sophisticated features.
Who are the Base and Business plans designed for?
The Base plan offers a simple way to get started with Autopilot. Companies wanting to grow their leads and contacts, send newsletters, promos, or batch emails, and set up basic drip nurturing and follow-up journeys, are well served by Base.
The Business plan caters to the more sophisticated growth marketer who aims to achieve maximum results through personalization and integrate Autopilot into their technology stack. The plan offers support for CRM, app behavior, and API-based customization, as well as A/B testing and access to Autopilot experts.
How much will the plans cost, and what is included?
The Autopilot Base Plan starts from $20/month when paid annually, or $25/month paid monthly, for up to 1,000 contacts, and includes unlimited email sends, multi-channel journeys (email, SMS, in-app messaging, postcards), reporting, segmentation, and integrations with Slack, Zapier, and more.
The Autopilot Business Plan starts from $40/month when paid annually, or $50/month paid monthly, for up to 1,000 contacts, and includes everything in the Base plan plus:
- Salesforce CRM integration that syncs all contacts, updates CRM records, and enables enables rich sales and marketing workflow
- Segment.com integration for connecting app data from 100+ applications, enabling personalized, event-based marketing and journeys.
- Autopilot API access to enable full customization of journeys, segments, and Autopilot contact records, programmatically
- A/B split testing to test and track emails, journeys, or actions
- Access to in-app journey reviews and expert guidance from Autopilot consultants
How did you name the “Base” and “Business” plans?
We thought about “economy class” but realized the airline economy experience doesn’t evoke the best emotions (unless of course you fly Virgin) so we settled on Business and Base. We believe with Base we’re delivering on our continued mission to make customer journey marketing accessible and affordable to everyone.
It is important to note that the Base plan is a fully featured service that offers tremendous value for money – not a handicapped plan designed to force customers up to our most expensive offering. A customer with a little over 100,000 contacts recently told us they generated $2,800 in new monthly recurring revenue in two months, using a “Base” reactivation journey.
The Business plan’s higher pricing reflects the higher cost of service delivery, including technical support resources, server load, feature development, and dedicated onboarding assistance.
A final word
We decided to over-communicate this pricing change by sending weekly emails and Headsup messages since early March. We also offered grandfathered pricing indefinitely. Our team is growing rapidly, so we can serve you better as we scale (we’re hiring). We have an incredible roadmap planned this year and will share more on this in the near future.
We’re incredibly thankful each and every day to you, our customers, who have chosen Autopilot for customer journeys and marketing automation. We believe in building a great product while also delivering a great customer experience – both of which are critical. So here is to customer journey marketers everywhere.
P.S. We love your feedback and are listening. Suggest the future in our product feedback forum. A large part of our roadmap comes from this forum. Hint, hint ;).