35k visitors
Marketing
3 Counterintuitive Content Strategies That Reached 35,000 Monthly Visitors in 6 Months

You’ve seen 1,000 articles and guides on “10x content marketing strategies” (and that’s being conservative), and they’ve all given you the same advice: Use analytics to … Read More

Greg feature image
Marketing
Customer Acquisition Cost Explained by a CFO

Customer acquisition cost (CAC) is the metric companies use to calculate the spend required to win a new customer. It’s calculated by adding up your marketing … Read More

Customer journey tracking goals
Marketing,Product
Goal Examples for Every Type of Customer Journey

Today we launched Insights, which is goal tracking for customer journey marketers. Put simply, Insights makes it easy to track goals and optimize journey performance as you acquire, nurture, and … Read More

UTM parameters
Marketing
What are UTM parameters?

Most landing page URLs look like they were written by a guy who fell asleep on his keyboard before the job was done: But these seemingly jumbled combinations … Read More

Increase website traffic
Marketing
How to Increase Qualified Website Traffic

Two years ago I spent $8414.76 on content promotion to increase our website traffic. I used Outbrain, the marketing platform that helps you advertise on the … Read More

Shayla Price
Marketing
Shayla Price Shows How Practice Leads to Results

Freelance content marketers face rejection daily. Not to mention uncertain work prospects and lumpy cash flow. The only solution, then, is to keep moving forward. To pitch, … Read More

Multi-channel marketing benefits
Marketing
10 Data-Backed Benefits of Multi-Channel Marketing

Multi-channel marketing sounds like a trend, a buzzword, a recommendation some consultant would make for $400 per hour. But it’s much more than that. When you look … Read More

growth marketing
Marketing
What is Growth Marketing?

Between 2011 and 2017, Snapchat amassed over 160 million users. Five-year-old Tinder sees over a billion user actions per day. In just a year, 500 thousand … Read More

use-paid-advertising
Marketing
Paid Advertising Sucks. Here’s Why You Should Use It.

George Revutsky, founder of ROIworks, has helped some of the fastest-growing B2C companies in the US with paid acquisition and growth, including Soothe, Mayvenn, Headspace, and Wag. … Read More

Ty Magnin
Marketing
Ty Magnin’s “Fewer Things Done Better” Approach to Marketing

The marketing world constantly sells us the narrative of more. More hacks. More campaigns. More tools. More more more. It’s overwhelming, to be honest. The bigger … Read More

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