Repeat ecommerce customers
How to Get Repeat eCommerce Customers

With data indicating that it costs 7x more to acquire a new customer than to keep an existing one, it’s clear why many eCommerce retailers work hard to … Read More

21 Google Chrome Extensions for Growth Hackers

Wish you knew the best growth hacking Chrome extensions? You search through hundreds only to find a handful that could help you. You try them out … Read More

Marketing funnel
The Marketing Funnel Explained From Top to Bottom

Over a century ago in an ad agency, the mysterious “marketing funnel” began to take shape. Today, you probably have one whether your realize it or … Read More

Customer retention strategies
7 Customer Retention Strategies to Apply in 2017

Most marketers know that investing in customer retention pays off. After all, there’s no shortage of research on the subject, and credible organizations like Harvard Business Review, … Read More

SaaS conversion rate optimization
The Complete Guide to SaaS Conversion Rate Optimization

Conversion optimization is a process that can be translated to any product or service. However, there are some slight differences depending on the type of business … Read More

Digital marketing technical skills
Which Technical Skills Should Digital Marketers Learn?

Today’s guest post is from Alex Birkett, growth marketer at ConversionXL. The company is hosting CXL Live, a 3-day growth and optimization event in April. See … Read More

Claire Suellentrop
Claire Suellentrop is Flipping the Funnel Upside Down

Claire Suellentrop was (up until recently) the second employee and Director of Marketing at Calendly. Her two year tenure saw product growth skyrocket to hundreds of thousands … Read More

Welcome email newsletter subscribers
How to Welcome Your Email Newsletter Subscribers, Automatically

When a person subscribes to your newsletter, it’s a moment of interest, excitement, and commitment. The person wants to hear from you. Your opportunity is to … Read More

Lead nurturing best practices
7 B2B Lead Nurturing Best Practices That Work in 2017

Lead nurturing is a trusted practice of B2B marketers. It’s become common knowledge that 30-50% of qualified leads aren’t ready to buy when they first inquire about … Read More

Hila Qu
Lessons Learned From My Time at

We had a chance to sit down and talk with Hila Qu, the former Product Manager of Growth at and now the Director of User Retention … Read More


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