Double Your Leads With Marketing Automation (Webinar Recap)

Last week, Autopilot’s CEO Mike Sharkey and CMO Guy Marion shared how to double your leads with marketing automation. If you want to know how to tap into the hidden opportunities in your contact database to keep leads warm until they are ready to buy, this webinar is for you. Mike and Guy go in-depth on the following topics:

Why companies are investing in marketing automation (according to research)
An in-depth look at the marketing funnel for SaaS, consulting, and ecommerce companies
5 easy steps to getting started with marketing automation
How to build a robust lead nurturing program that generates 2x the leads
What content to create for every stage of the customer journey
How to make the most of your existing content for lead nurturing
Quick marketing automation wins you can execute today
Strategies to stay top of mind with leads who aren’t ready to buy yet
A framework to track results (including a sneak peek behind Autopilot’s metrics)

Watch the webinar replay here:

The slide deck

Tweetable Takeaways

[tweetthis]Sending customer communications every 2-4 weeks generates 2x the leads [/tweetthis]

[tweetthis]Three quick marketing automation wins: 1. The 9-Word Email 2. Company newsletter 3. Customer feedback survey[/tweetthis]

[tweetthis]Emails don’t need to be big, heavy digests. They can just be quick summaries that link to interesting content[/tweetthis]

[tweetthis]The name of the game is personalizing your content based on how people engage with your product and website[/tweetthis]

When done well, marketing automation can keep leads from falling through the cracks, automate key touchpoints in the customer journey, and turn strangers into lifelong promoters. If you are ready to get started with marketing automation, sign up for a free trial with Autopilot and start doubling your leads. What were your takeaways from the webinar? How are you using marketing automation in your business? Let us know in the comments.