July 2, 2015
Score More Customers With This Digital Marketing Journey (Webinar Recap)
Today’s webinar, “How to Build a Customer Journey from Awareness to Close,” featured a mix of marketing minds: Instapage CEO Tyson Quick, Autopilot CEO Mike Sharkey, Autopilot CMO Guy Marion and Autopilot Demand Generation Manager Anne Fleshman. The crew shares hard-learned hacks and tactics that Instapage and Autopilot use to grow faster - that you can apply to your business today. Watch the replay here:
In this webinar, you’ll learn:
A proven method to attract, retarget and convert customers quickly
How to build a huge retargeting funnel through low-cost ad channels
The role of free, high-quality content to build trust with visitors
How to “boost” your content using Facebook ads
A secret sauce tactic to double landing page signups
The anatomy of a “Minimum Viable Page” to grow conversions
How to turn visitors into leads with targeted landing pages
Landing page best practices from years of research and testing
What to do to nurture leads to a sale, automatically
The key metrics to measure through every stage of the Digital Marketing Journey
The slide deck
Tweetable Takeaways
[tweetthis]Growth marketing in four words: Attract. Retarget. Land. Convert.[/tweetthis]
[tweetthis]Retargeted consumers are nearly 70 percent more likely to make a purchase compared to non-retargeted consumers.[/tweetthis]
[tweetthis]Use personal call-to-action phrases like “sign me up” or “save my spot” to increase landing page conversions[/tweetthis]
What were your takeaways from the webinar? How are you using behavior-based marketing in your company? Let us know in the comments.