Personalized marketing examples
Marketing
6 Personalized Marketing Examples in Action

Over the past month I’ve done normal daily life activities like listened to an audiobook, researched flights for an upcoming trip, and used my phone to … Read More

measurement
Marketing
Beyond Vanity Metrics: Going Deeper Into Google Analytics

Google Analytics is the most popular, influential, and widely used analytics platform on the web. It can provide you with insight into your online presence, including: … Read More

Content Map Your Way Through the Customer Journey
Marketing
Content Map Your Way Through the Customer Journey

If you haven’t heard of the term ‘content mapping,’ then you are not alone. While many marketing professionals like to throw around long terms (often just … Read More

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