Demand generation strategies
Marketing
Demand Generation Strategies: 10 Ways To Make People Need Your Product

“Our blades are f***ing great,” proclaimed Michael Dubin before riding a forklift and swinging a machete in a launch video for Dollar Shave Club. Just 48 … Read More

Newsletter experiments
Marketing
Newsletter Experiments: What We Learned After 12 Months of A/B Testing

Email newsletters are a staple for any marketing strategy because they provide an avenue for building an ongoing relationship with your audience—and growing sales. Over the … Read More

landing-page-builder-reviews
Marketing
Landing Page Builder Design and Reviews and Comparison

This post reviews popular best-of-breed landing page builders, including Instapage, KickoffLabs, LanderApp, Leadpages, PageWiz and Unbounce. First, let’s define best-of-breed. What the heck is landing page … Read More

An amazing retention email from a dry cleaning business
Marketing
An Amazing Retention Email…From a Dry Cleaner?

When you hear the phrase “user retention,” what kind of businesses come to mind? Let me guess… SaaS companies Tech startups Gaming apps Sound about right? … Read More

Setting Up a Webinar With GoToWebinar, Instapage, and Autopilot
Marketing
Setting Up a Webinar With GoToWebinar, Instapage, and Autopilot

In this post, you’ll learn the exact steps for setting up a webinar registration page and nailing your post-webinar follow up. This isn’t based on theory or googling around. … Read More

How to run a customer workshop that pays for itself
Marketing
How to Run a Customer Workshop That Pays for Itself

Our team recently hosted a workshop with Instapage – a marketing app for building high converting landing pages – that spiked product usage and won new … Read More

Marketing
How To Run A Kick-Ass Webinar From Beginning to End

Webinars are one of the most effective ways to establish trust with your audience and distinguish yourself as an expert in your industry. In fact, research … Read More

The Essential Content Marketing Toolkit
Marketing
The Essential Content Marketing Toolkit

In January 2015, Chief Marketing Technology Blog released their Marketing Technology Landscape Supergraphic. With nearly 2,000 vendors, a number that has almost doubled from 2014, how … Read More

Marketing
9 Steps To Maximize Your Sponsored Email Campaign

Launching a new product? Have a stellar piece of content you want to promote? In a marketing rut? Whatever the scenario, marketing in partnership with online publications is … Read More

autopilot-visits-sfo
Company
Behind The Scenes: Autopilot Visits SFO

Last Friday, the customer-facing team at Autopilot went offsite to tour the San Francisco International Airport (SFO) and talk strategy for our upcoming launch. Because the … Read More

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